Zara

Zara is a spanish clothing and accessories retailer based in Aterxio, Gallicia, and founded in 1975 by Amancio Ortega and Rosalia mera.

 The founder of Zara, Amancio Ortega, opened the first Zara store in 1975 in a central street in downtown A Coruña, Galicia, Spain.[3] Its first store featured low-priced lookalike products of popular, higher-end clothing fashions.


 In 1980, the company started its international expansion through Porto, Portugal. 


  

In 1989 it entered the United States and in 1990 France.and increased international in 1990s



Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores.



There are a total of 1,671 Zara stores.





Zara has over 1,560 stores in 70 different countries with over 10,000 new design launches each year. Louis Vuitton’s fashion director has referred to Zara as, “possibly the most innovative and devastating retailer in the world.”
The Inditex Group is made up of eight different retail sale formats, one including Zara. Inditex operates on a fashion philosophy that boasts, “creativity and quality design together with a rapid response to market demands.”
http://tortora.wordpress.com/2009/11/18/zara’s-organizational-structure/





The retailer operates with a vertically integrated demand and supply chain while most other textile chains rely on outsourcing and cheap labor, whereas Zara owns its on textile dye house.
Zara has set up a well-oiled machine based on customer demand and fast turnaround. The question we must now ask is, “how sustainable will Zara’s business model be in mostly un-penetrated markets like America?”
http://tortora.wordpress.com/2009/11/18/zara’s-organizational-structure/




Zara recruitment are really flexible which full time, part time and casual time worker. there are 2 session for full time worker which is the first session is start from 9 till 5, and the second session is start from 12 till 9pm.
reference: David full time worker






Zara also got variety of product also which is:
kids wear
cloth for men and women
travel goods
accessories
perfume


Target market of Zara is middle range of the people from kids to adult



price range of the Zara products start from $10 - $1500

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