History of Prada
Prada is an Italian
fashion label specializing in luxury goods for men and women. This company was
started in 1913 by Mario Prada and his brother Martino as a leather goods shop
called Fratelli Prada in Milan, italy.
Then the business been continued by Mario grant daughter Miuccia Prada.
Patrizio Bertelli her husband met in 1977, an Italian who had begun his own leathergoods
business at the age of 17, and he joined the company soon after. He advised
Miuccia—and she followed the advice—on better decisions for the Prada company.
She released her first set of backpacks and totes in 1979. They were made out
of a tough military spec black nylon that her grandfather had used as coverings
for steamer trunks. Initial success was not instant, as they were hard to sell
due to the lack of advertising and high-prices, but the lines would go on to
become her first commercial hit.
In
1983, Prada opened a second boutique in Milan reminiscent to the original shop.
In 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts.
in 1998. Partrizio di Marco took charge of the growing business in the United States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores
In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers, such as celebrities.
1993 Prada was awarded the Council of Fashion Designers of America award for accessories.
In mid 1990s, Men’s ready to wear collections were launched and by 1994, sales were at US$210 million
In mid 1990s, Men’s ready to wear collections were launched and by 1994, sales were at US$210 million
Prada won another award from the CFDA, in 1995 as a "designer of the year"
In 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts.
in 1998. Partrizio di Marco took charge of the growing business in the United States after working for the house in Asia. He was successful in having the Prada bags prominently displayed in department stores
In 1992, the high fashion brand Miu Miu, named after Miuccia's nickname, launched. Miu Miu catered to younger consumers, such as celebrities.
1993 Prada was awarded the Council of Fashion Designers of America award for accessories.
In mid 1990s, Men’s ready to wear collections were launched and by 1994, sales were at US$210 million
In mid 1990s, Men’s ready to wear collections were launched and by 1994, sales were at US$210 million
Prada won another award from the CFDA, in 1995 as a "designer of the year"
By now the House of Prada operated in 40 locations worldwide, 20 of which were in Japan. The company owned eight factories and subcontracted work from 84 other manufacturers in Italy. Miuccia's Prada and Bertelli company were merged to create Prapar B.V.
Prada’s target market is basically 20 onward
for both men and women
but other lines such as miumiu appeal for a
younger audience
Prada product list:
Ready to wear
Man and women wear
Eyes wear
Perfume
Prada product ranges are between $AU 50 to $AU 15000
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