Ralph Lauren (pronounced loren) was born Ralph Lifschitz in the Bronx, New York[1], to Ashkenazi Jewish immigrants, from Pinsk,Belarus:[2] Fraydl (née Kotlar) and Frank Lifschitz, a house painter.
At the age of 16, Ralph's brother George Poitras (who was his guardian) changed their last name to Lauren to avoid the unfortunate obscenity reference Lipshitz has in English (although Ralph's brother Lenny retained the name). Apparently Ralph was teased about it in school.[8] “My given name has the word shit in it,” he told Oprah Winfrey. “When I was a kid, the other kids would make a lot of fun of me. It was a tough name. That's why I decided to change it. Then people said, "Did you change your name because you don't want to be Jewish?" I said, "Absolutely not. That's not what it's about. My cousins who lived in California had changed their last name to Lawrence. So I just thought, "I'm going to pick a nice last name"—it wasn't particularly connected to anything or anyone."[9]
He went to Baruch College where he studied business, although he dropped out after two years. From 1962 to 1964 he served in the United States Army.[citation needed] He did not attend fashion school, but worked for Brooks Brothers as a salesman. In 1967, with the financial backing of Manhattan clothing manufacturer Norman Hilton, Lauren opened a necktie store where he also sold ties of his own design, under the label "Polo."[10] He later received the rights to use the trademark Polo from Brooks Brothers.
The first Ralph Lauren store in Australia opened in 1991 in Sydney’s Queen Victoria Building. Today Ralph Lauren merchandise is sold in over 30 stores across Australia and New Zealand including Ralph Lauren free-standing stores, shop-in-shop concession sites and premium factory outlets. Ralph Lauren products are also available through department stores – David Jones and Myers and selected boutiques in Australia and New Zealand.
Everything associated with the Ralph Lauren brand reflects the aspirational lifestyle the brand personifies and provides the consumer with a uniquely Ralph Lauren experience. “I’m not a fashion person. I’m anti fashion, because when you’re fashionable, then you can go out of fashion I’m interested in timelessness and style” – Ralph Lauren.
Today, Ralph Lauren Corporation produces clothing, accessories, footwear, fragrances, and furniture all marketed under its portfolio of various brands.
Under the Ralph Lauren umbrella:
- Mens brands: Polo Ralph Lauren, Black Label, Purple Label, RLX (launched in 2008), RRL, Denim & Supply; and there is also Big & Tall, Golf sportswear (launched in 1998),[6]and Tennis sportswear.
- Women's brands: Collection (a high-end line presented on the runway during New York Fashion Week), Black Label, Blue Label (launched in 2002), RLX (launched in 2008), Lauren Ralph Lauren, Denim & Supply; and there is also Golf and Tennis sportswear.
- Rugby Ralph Lauren (for younger consumers)
- Ralph Lauren Childrenswear
- Baby Ralph Lauren
- Ralph Lauren Home (an extensive collection of bedding and bath textiles and other home accessories)
Ralph Lauren Corporation is one of the world's premier brands, universally recognized and associated with distinct design, luxury and quality. Our integrated approach to advertising and marketing uniquely showcases the world of Ralph Lauren. Our retail stores continue to be an important physical extension of our global brand. And our success with our own specialty retail business has given us the confidence to apply our expertise to our wholesale business, including merchandise mix, visual presentation and excellent customer service. There is more to come as we expand and extend the Ralph Lauren lifestyle through new products, in new categories and in new parts of the world.
Focus on Specialty Retail: Our retail strategy starts with product and Ralph Lauren continues to design the best and most sought-after products in the marketplace. We continue to increase the amount of exclusive or limited-distribution product in our Ralph Lauren stores. By adding experience and strength to the leadership of our specialty retail group and coupling it with the right merchandise and marketing support, we are making significant advances in how we operate our retail stores. Additionally, we have developed a strong real estate and store strategy including the opening of new stores and concession shops in the United States, Europe and throughout Asia. Our retail focus is extended by our global e-commerce initiatives.
Expand International Presence: International expansion presents a wealth of opportunity for Ralph Lauren Corporation. Our approach to each world region is specific to its business climate and structure, while our common goal is to broaden our reach through increasing direct brand ownership and control with new specialty retail store openings. Our strong, flexible infrastructure allows us to capitalize on opportunities and grow our businesses around the world.
Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 45 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.
ralph lauren also got variety of product also which is:kids wearcloth for men and womentravel goodsaccessoriesperfume
and the price range for burberry products are:
aprox $30 - $10000
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