sopheara: Mo luxury

MO Luxury is a dynamic, Sydney-based consultancy specialising in luxury goods and services. In addition to consulting on brand and retail management to some of the world’s finest names across various categories such as fashion, fine jewellery, and watches, we offer investigative insights into consumer behavior through our research arm. And finally, we offer our clients access to a fresh and inspired network of individuals through our bespoke recruitment service.   

Founded and directed by luxury business specialist, Melinda O’Rourke, who has over 20 years of experience with some of the world’s most luxurious brands including CHANEL, PRADA, and Yves Saint Laurent. Within that expertise is an innate understanding of both tangible and intangible assets including brand equity, positioning, and quality of product and service. We know luxury.

MO Luxury believe that possessing the right foundations are fundamental to a sound and fulfilling career. We are well versed in identifying individual strengths and ensuring these are being harnessed and channelled appropriately. With a solid history in luxury goods and services, we have a considered view of the luxury landscape and understand the qualities luxury and premium brand leaders, both locally and internationally, search for when they are hiring.

their approach is a consultative one, they lend an ear, an eye and what they believe is valuable, independent and impartial constructive advice to individuals seeking a career in luxury or for those wishing to transition their career.

They are profoundly aware the sum of the parts is greater than the whole… there is a range of relevant experiences the team at MO bring to the table, with a focus of experience encompassing general management, retail management, senior sales, marketing and communications, buying/merchandising, client development and training and development - most importantly, these collective experiences come from a depth of luxury and premium knowledge.

Sales and Culture Training: Both in-house, at the MO HQ, and off-site we have the art of selling to luxury clients in the palm of our hand. they have a treasure chest full of anecdotes to impart and have developed both formal and informal training programs which can be conducted one on one, classroom/boutique style and also on-the-floor and on-the-job training, where feedback is immediate and where our team are fully immersed in our client's environment.

they are only too aware, the opportunities available in the luxury retail space are truly far-reaching and literally on a global scale.

A newly released report 'Evaluation of the Australian Luxury Market', is the most comprehensive research undertaken in Australia on this sector and covers fashion apparel, fashion accessories, watches and fine jewellery on both international and Australian luxury brands.

"Mo Luxury website"

Melinda O'Rourke

Managing Director

As the founder and director of MO Luxury, Melinda O'Rourke has over 20 years experience with some of the world's most luxurious brands. As Country Manager of Prada Australia and New Zealand, General Manager for Chanel Australia and New Zealand, and Fashion Manager for Yves Saint Laurent Couture, Melinda is well versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity, offering constructive counsel, as well as strategic and creative thinking. Melinda enjoys excellent industry relationships and is regularly requested for speaking engagements and quoted in the business and fashion media.