The biggest store in the Southern Hemisphere is in Tempe, Sydney, Australia: 39000 m2[19] IKEA opened its largest store in Canada on 7 December 2011. Located in Ottawa, the store has an area of 39,670 m2[20] By the end of 2013, IKEA plans to open its first warehouse in Croatia near Zagreb.[21] The adjoint shopping centre, which will be constructed until 2015, will be one of the 5 biggest in Europe and among the 10 biggest IKEA stores in the world.[22][22][23][24] In 2013, IKEA plans to open its first shopping centre in Vilnius,Lithuania that will be the biggest furniture-selling mall in Baltic states.
Older IKEA stores are usually very large blue buildings with yellow accents (also Sweden's national colours) and few windows. They are often designed in a one-way layout, leading customers counter clockwise along what IKEA calls "the long natural way" designed to encourage the customer to see the store in its entirety (as opposed to a traditional retail store, which allows a consumer to go directly to the section where the goods and services needed are displayed).
The sequence first involves going through furniture showrooms making note of selected items. The customer then collects a shopping cart and proceeds to an open-shelf "Market Hall" warehouse for smaller items, then visiting the "Self Serve" furniture warehouse to collect previously noted showroom products in flat pack form. Sometimes, they are directed to collect products from an external warehouse on the same site or at a site nearby. Finally, customers pay for their products at a cash register.
Today, most stores follow the same layout of having the showroom upstairs with the marketplace and warehouse downstairs. Some stores are single level, while others have separate warehouses to allow more stock to be kept on-site. However, this occasionally results in challenges in finding the items, as well as a perception of having to queue in line twice. Single-level stores are found predominantly in areas where the cost of land would be less than the cost of building a 2-level store, such as the Saarlouis, Germany and Haparanda, Sweden locations. Some stores have dual-level warehouses with machine-controlled silos to allow large quantities of stock to be accessed throughout the selling day.
In many locations, the IKEA restaurants open daily before the rest of the store and serve an inexpensive breakfast. including Australia
IKEA is owned and operated by a complicated array of not-for-profit and for-profit corporations. The corporate structure is divided into two main parts: operations and franchising. Most of IKEA's operations, including the management of the majority of its stores, the design and manufacture of its furniture, and purchasing and supply functions are overseen by INGKA Holding, a private, for-profit Dutch company. Of the IKEA stores in 36 countries, 235 are run by the INGKA Holding. The remaining 30 stores are run by franchisees outside of the INGKA Holding.The net profit of IKEA Group (which does not include Inter IKEA systems) in fiscal year 2009 (after paying franchise fees to Inter IKEA systems) was €2.538 billion on sales of €21.846 billion. Because INGKA Holding is owned by the nonprofit INGKA Foundation, none of this profit is taxed. The foundation's nonprofit status also means that the Kamprad family cannot reap these profits directly, but the Kamprads do collect a portion of IKEA sales profits through the franchising relationship between INGKA Holding and Inter IKEA Systems.
In 1994, IKEA ran a commercial in the United States widely thought to be the first commercial featuring a homosexual couple; it aired for several weeks before being pulled due to bomb threats directed at IKEA stores.[98] Other IKEA commercials feature the gay community, once featuring a transgender woman.
target market for ikea is a mass market which is everyone like to consume from ikea which they got the range of products from kid to adult.
http://en.wikipedia.org/wiki/IKEA
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